Businesses and their marketing departments are in a race to incorporate the newest artificial intelligence (AI) features to stand out from rivals. The surge in generative AI is just the start, as marketing teams change the way they operate in demand generation, digital marketing, performance marketing, and marketing operations.
As marketers keep finding new ways to use AI, there are some reliable tools that you should definitely consider adding to your workflow. Here are our top ten AI tools that every marketer should check out.
Top 10 AI Tools for Marketers
Jasper
What it’s used for: Text content generation
How it works: Jasper AI is a fantastic tool that helps you create top-notch written content. Using advanced natural language processing (NLP) algorithms, Jasper can craft interesting blog articles, social media posts, and email marketing messages effortlessly. By using Jasper, marketers can expand their content marketing strategies with minimal effort.
What it’s great at: Making your writing easier and keeping your message clear and consistent.
Areas of limitation: When you don’t have enough information, the AI might end up generating the same content repeatedly.
Whalesync
What it’s used for: Programmatic SEO
How it works: Whalesync is changing how SEO works with its advanced AI technology. This tool studies search patterns, how people surf the web, and what rivals are up to, making sure your site content is top-notch without you lifting a finger. Thanks to these smart suggestions from AI, Whalesync boosts your website traffic and makes sure your search engine rankings climb up.
What it’s great at: Making it easier for you to find the right keywords and optimize your website for search engines.
Areas of limitation:Whalesync isn’t as flexible as other options out there.
HubSpot
What it’s used for: (CRM) Customer relationship management
How it works: HubSpot’s CRM relies on AI to sort through and understand customer information, offering valuable insights for tailoring your marketing strategies. Through AI, HubSpot can automatically score leads, anticipate customer actions, and assist in nurturing leads effectively. Recently, the platform introduced additional AI capabilities for content.
What it’s great at: Improving your bond with customers by sharing specific and meaningful content.
Areas of limitation: For smaller businesses, the cost and absence of specific solutions make it less suitable.
SmartWriter.ai
What it’s used for: Creating email campaigns
How it works: SmartWriter.ai is a handy tool for email marketing. It helps you create better email campaigns without the need to second-guess yourself. By using machine learning, SmartWriter.ai studies what your customers like and how they behave to suggest personalized email content. This way, you can boost the number of people who open your emails, click on links, and take action, leading to better results for your marketing efforts.
What it’s great at: Improving How You Use Email Marketing.
Areas of limitation: It doesn’t have API functionality, which could make things run smoother.
Grammarly
What it’s used for: Writing aid
How it works: Grammarly is not just for marketers. Its AI features are incredibly useful for improving your written communication. With Grammarly’s AI-powered tips, you can create error-free and compelling content, whether it’s for your blog or social media posts.
What it’s great at: Refining content on various platforms helps prevent embarrassing typos and maintains a professional image.
Areas of limitation: The basic version only fixes spelling and grammar errors and doesn’t include extra features such as tone and word recommendations.
Drift
What it’s used for: Conversational AI (Chatbot)
How it works:Drift’s Conversational AI boosts how you connect with customers. This tool employs AI chatbots to chat with visitors on your site, providing instant responses and steering them towards useful info. Drift allows marketers to tailor customer interactions, address queries on the spot, and ultimately, boost customer happiness and conversion rates.
What it’s great at: Offering quick chat assistance and gathering potential customers.
Areas of limitation: Sometimes, Drift’s AI might get it wrong when identifying details about potential leads, like the current work status of a company.
Canva
What it’s used for: Videos and graphics making
How it works: Canva is like a magic wand for anyone who wants to create cool graphics or videos without needing fancy skills. It gives you ready-made templates, tons of photos and images, simple tools to tweak things, and lets you easily share your creations on social media. What’s neat is that now, with its smart AI tricks, you can even whip up videos just by typing in some text. You can jazz up these videos with stickers, images, filters, and more to give them your own special touch.
What it’s great at: Effortlessly produce images and videos that match your brand for marketing, sales, and more.
Areas of limitation: Adjusting graphics and videos can be challenging without using specialized tools designed for professionals.
Surfer SEO
What it’s used for: (SEO) Search Engine Optimization
How it works: Surfer SEO uses AI to make SEO easier. Instead of guessing, it looks at top search results to suggest changes to your content. This helps you match what search engines like, making your content more visible.
What it’s great at: Assisting you in moving up the search rankings for key words that matter.
Areas of limitation: Sometimes, the tips for writing content may not be tailored to a specific brand.
Designs.ai
What it’s used for: Graphic design
How it works: Designs.ai is a helpful tool for marketers looking for top-notch designs but lacking graphic design skills. It provides various design templates for social media posts, banners, infographics, and other purposes.
What it’s great at: Crafting visually attractive content.
Areas of limitation: AI-driven voice capabilities may sometimes miss the mark when it comes to sounding like a real person.
Pecan AI
What it’s used for: Predictive analytics
How it works: Pecan AI focuses on using AI to predict trends for marketers. Pecan helps marketers like you make smart choices about your marketing activities to improve your strategies, campaigns, and earnings.
What it’s great at: Effectively forecasting customer behavior helps businesses reach out to customers proactively and tailor offers to suit their needs. It also assists in making the most of marketing budgets and campaigns.
Areas of limitation: Most appealing to B2C marketing groups, yet still important for various B2B teams.
